The line chart below shows the sales performance of a company. Explain what is misleading about this line chart and how it may mislead the reader.

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Worked solution

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1. Identify the misleading feature in the line chart

The vertical axis is truncated: it begins at 9595 rather than 00.

2. Explain how this affects interpretation of the data

Because the scale starts at 9595, the rise from 100100 to 125125 appears much steeper/larger than it would if the axis started at 00. This exaggerates the apparent increase in sales.

Answer

The vertical axis starts at 9595 instead of 00, so the increase from 100100 in Jan to 125125 in Jun is visually exaggerated. This may mislead the reader into thinking that the sales increased much more dramatically than they actually did.

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