The line chart below shows the sales performance of a company. Explain what is misleading about this line chart and how it may mislead the reader.

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Worked solution
20
1. Identify the misleading feature in the line chart
The vertical axis is truncated: it begins at rather than .
2. Explain how this affects interpretation of the data
Because the scale starts at , the rise from to appears much steeper/larger than it would if the axis started at . This exaggerates the apparent increase in sales.
The vertical axis starts at instead of , so the increase from in Jan to in Jun is visually exaggerated. This may mislead the reader into thinking that the sales increased much more dramatically than they actually did.
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