A website shows a poster of the poaching statistics of African elephants. Explain how the poster above may be misleading.

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Worked solution
4
1. Identify why the visual comparison may mislead readers
The poster compares elephants with elephants killed using elephant silhouettes of very different sizes. Since the sizes of the pictures do not clearly represent the numerical scale, the visual impression may distort the comparison.
The poster may be misleading because the smaller elephant picture is much smaller than the larger one, making elephants killed look far smaller compared with elephants than it actually is. The use of different-sized pictures can exaggerate or distort the comparison.
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