A company presented their 2023 financial report in this graph. State one aspect of the graph that may be misleading and explain how they may lead to a misinterpretation. Answer ...

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Worked solution

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1. State a misleading aspect of the graph

The vertical axis baseline is not explicitly labelled 00, so it is unclear whether the bar chart starts at zero.

2. Explain the possible misinterpretation caused by this feature

If the vertical axis does not clearly start at 00, the difference between the two bar heights may look exaggerated. This may lead readers to think the profit in Jul to Dec increased much more dramatically compared with Jan to Jun.

Answer

One misleading aspect is that the vertical axis does not clearly start from 00 / the value 00 is not labelled. This can make the bar for Jul to Dec appear exaggerated compared with Jan to Jun, so readers may misinterpret the increase in profit as more dramatic than it actually is.

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