The amount customers spend is often correlated with the amount of time they spend in stores. According to a national survey of 500,000 shopping trips, the average time customers spend in a clothing store is 30 min. The first, second and third quartiles of the time spent, in min, are also given as follows:
QuartileValue (min)
Q1Q_18.5
Q2Q_2 (median)18.5
Q3Q_336.1
Jack, a clothing store manager, suspects that customers spend less time in his store than the national average. Jack collected a random sample of 50 shopping times. The results, xx (in min), are summarised as follows: ∑x=1475,∑x2=45029\sum x = 1475, \qquad \sum x^2 = 45029

  1. (a)

    Explain why the data suggests that shopping times do not follow a normal distribution.

  2. (b)

    Determine whether Jack should carry out a 1-tail or a 2-tail test. State the hypotheses for the test and define any symbols you use in this context.

  3. (c)

    Test, at the 10% significance level, whether Jack's suspicion is valid.

  4. (d)

    Explain what is meant by 'at the 10% significance level' in the context of the question.

  5. (e)

    Explain why in performing the hypothesis test, there is no need for Jack to be concerned that the shopping times of customers in his store do not follow a normal distribution.

  6. (f)

    Upon closer inspection of the data, Jack realises that he has made some miscalculations. While there is no mistake in the calculation of ∑x\sum x, the value of ∑x2\sum x^2 should be larger than initially calculated.

    Does this miscalculation affect Jack's initial conclusion? Explain your answer.

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Worked solution

11(a)

1. State the symmetry property of a normal distribution

For a normal distribution, the distribution is symmetrical. Therefore, the mean and the median should be equal, and the interquartile differences (Q3−Q2Q_3 - Q_2 and Q2−Q1Q_2 - Q_1) should be equal.

2. Compare the data's mean and median or quartiles to show a lack of symmetry

Given the national average (mean) is 3030 min and the median (Q2Q_2) is 18.518.5 min.
Since Mean ≠\neq Median (or 30>18.530 > 18.5), the distribution is skewed.
Alternatively, comparing quartiles: Q3−Q2=36.1−18.5=17.6Q_3 - Q_2 = 36.1 - 18.5 = 17.6, and Q2−Q1=18.5−8.5=10.0Q_2 - Q_1 = 18.5 - 8.5 = 10.0.
Since 17.6≠10.017.6 \neq 10.0, the data is not symmetrical.

Answer

A normal distribution is perfectly symmetrical, which means its mean is equal to its median. In this data, the mean (3030 min) is significantly larger than the median (18.518.5 min). Also, the distance between Q3Q_3 and the median (17.617.6) is not equal to the distance between the median and Q1Q_1 (10.010.0). This indicates the distribution is positively skewed and therefore not a normal distribution.

11(b)

1. Determine whether to use a 1-tail or 2-tail test based on Jack's suspicion.

Since Jack suspects that customers spend less time than the national average, he is looking for a decrease in the mean. Therefore, Jack should carry out a 1-tail test.

2. Define the population parameter.

Let μ\mu be the population mean shopping time, in minutes, for customers in Jack's store.

3. State the null and alternative hypotheses.

The national average is 3030 minutes.
H0:μ=30H_0: \mu = 30
H1:μ<30H_1: \mu < 30

Answer

Jack should carry out a 1-tail test.
Let μ\mu be the population mean shopping time, in minutes, for customers in Jack's store.
H0:μ=30H_0: \mu = 30
H1:μ<30H_1: \mu < 30

11(c)

1. Calculate the unbiased estimates of the population mean and variance from the sample data.

Unbiased estimate of the population mean:
xˉ=∑xn=147550=29.5\bar{x} = \frac{\sum x}{n} = \frac{1475}{50} = 29.5

Unbiased estimate of the population variance:
s2=1n−1(∑x2−(∑x)2n)s^2 = \frac{1}{n-1} \left( \sum x^2 - \frac{(\sum x)^2}{n} \right)
s2=149(45029−1475250)s^2 = \frac{1}{49} \left( 45029 - \frac{1475^2}{50} \right)
s2=149(45029−43512.5)=1516.549≈30.949s^2 = \frac{1}{49} (45029 - 43512.5) = \frac{1516.5}{49} \approx 30.949

2. Determine the test statistic and calculate the $p$-value for the lower-tail test.

Under H0:μ=30H_0: \mu = 30, since n=50n = 50 is large, by the Central Limit Theorem the test statistic is approximately standard normal:
Z=xˉ−μs2n=29.5−301516.5/4950≈−0.6355Z = \frac{\bar{x} - \mu}{\sqrt{\frac{s^2}{n}}} = \frac{29.5 - 30}{\sqrt{\frac{1516.5/49}{50}}} \approx -0.6355

Using a graphing calculator for a lower-tail test (H1:μ<30H_1: \mu < 30):
p-value=P(Z<−0.6355)≈0.2625p\text{-value} = \mathrm{P}(Z < -0.6355) \approx 0.2625

3. State the statistical decision and interpret it in the context of the question.

Since the pp-value ≈0.263\approx 0.263 is greater than the 10%10\% significance level (α=0.10\alpha = 0.10), we do not reject H0H_0.

There is insufficient evidence at the 10%10\% level of significance to conclude that customers spend less time in Jack's store than the national average. Therefore, Jack's suspicion is not valid.

Answer

Since the pp-value ≈0.263>0.10\approx 0.263 > 0.10, we do not reject H0H_0. There is insufficient evidence at the 10%10\% significance level to conclude that Jack's suspicion is valid.

11(d)

1. State the meaning of the significance level in the specific context of the question.

The 10% significance level is the probability of rejecting the null hypothesis (H0:μ=30H_0: \mu = 30) when it is in fact true. In context, this means there is a 0.1 (or 10%) probability of concluding that the population mean shopping time in Jack's store is less than 30 minutes, when in reality the mean shopping time is exactly 30 minutes.

Answer

There is a 10% probability of wrongly concluding that the mean shopping time of customers in Jack's store is less than 30 minutes, when the true mean is actually exactly 30 minutes.

11(e)

1. State the Central Limit Theorem justification based on the sample size

Since the sample size is n=50n = 50, which is large (n≥30n \ge 30), the Central Limit Theorem states that the sample mean Xˉ\bar{X} follows an approximately normal distribution.

Answer

Since the sample size n=50n = 50 is large (n≥30n \ge 30), by the Central Limit Theorem, the sample mean Xˉ\bar{X} is approximately normally distributed.

11(f)

1. Deduce the effect of a larger sum of squares on the sample variance.

The unbiased estimate of the population variance is given by s2=1n−1(∑x2−(∑x)2n)s^2 = \frac{1}{n-1}\left(\sum x^2 - \frac{(\sum x)^2}{n}\right).
Since ∑x\sum x and nn remain unchanged, a larger ∑x2\sum x^2 will result in a larger value for s2s^2.

2. Explain the effect on the test statistic and the final conclusion.

The test statistic is calculated using z=xˉ−μs/nz = \frac{\bar{x} - \mu}{s/\sqrt{n}}.
Since the sample mean xˉ=147550=29.5\bar{x} = \frac{1475}{50} = 29.5 is less than the population mean μ=30\mu = 30, the test statistic zz is negative.
A larger ss increases the denominator, making the test statistic zz less negative (i.e. its magnitude becomes smaller and it moves closer to 0).
Since the initial conclusion was to not reject H0H_0 (the original zz was not in the critical region), a less negative zz-value will also not fall in the critical region. Therefore, the conclusion remains unchanged.

Answer

No, the conclusion is not affected. A larger ∑x2\sum x^2 increases the sample variance, which in turn decreases the magnitude of the test statistic (bringing it closer to 0). Since the initial result did not reject H0H_0, the new test statistic will still not fall in the critical region.

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