The amount customers spend is often correlated with the amount of time they spend in stores. According to a national survey of 500,000 shopping trips, the average time customers spend in a clothing store is 30 min. The first, second and third quartiles of the time spent, in min, are also given as follows:
Quartile Value (min) 8.5 (median) 18.5 36.1
Jack, a clothing store manager, suspects that customers spend less time in his store than the national average.
Jack collected a random sample of 50 shopping times. The results, (in min), are summarised as follows:
| Quartile | Value (min) |
|---|---|
| 8.5 | |
| (median) | 18.5 |
| 36.1 |
- (a)
Explain why the data suggests that shopping times do not follow a normal distribution.
- (b)
Determine whether Jack should carry out a 1-tail or a 2-tail test. State the hypotheses for the test and define any symbols you use in this context.
- (c)
Test, at the 10% significance level, whether Jack's suspicion is valid.
- (d)
Explain what is meant by 'at the 10% significance level' in the context of the question.
- (e)
Explain why in performing the hypothesis test, there is no need for Jack to be concerned that the shopping times of customers in his store do not follow a normal distribution.
- (f)
Upon closer inspection of the data, Jack realises that he has made some miscalculations. While there is no mistake in the calculation of , the value of should be larger than initially calculated.
Does this miscalculation affect Jack's initial conclusion? Explain your answer.
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Worked solution
11(a)
1. State the symmetry property of a normal distribution
For a normal distribution, the distribution is symmetrical. Therefore, the mean and the median should be equal, and the interquartile differences ( and ) should be equal.
2. Compare the data's mean and median or quartiles to show a lack of symmetry
Given the national average (mean) is min and the median () is min.
Since Mean Median (or ), the distribution is skewed.
Alternatively, comparing quartiles: , and .
Since , the data is not symmetrical.
A normal distribution is perfectly symmetrical, which means its mean is equal to its median. In this data, the mean ( min) is significantly larger than the median ( min). Also, the distance between and the median () is not equal to the distance between the median and (). This indicates the distribution is positively skewed and therefore not a normal distribution.
11(b)
1. Determine whether to use a 1-tail or 2-tail test based on Jack's suspicion.
Since Jack suspects that customers spend less time than the national average, he is looking for a decrease in the mean. Therefore, Jack should carry out a 1-tail test.
2. Define the population parameter.
Let be the population mean shopping time, in minutes, for customers in Jack's store.
3. State the null and alternative hypotheses.
The national average is minutes.
Jack should carry out a 1-tail test.
Let be the population mean shopping time, in minutes, for customers in Jack's store.
11(c)
1. Calculate the unbiased estimates of the population mean and variance from the sample data.
Unbiased estimate of the population mean:
Unbiased estimate of the population variance:
2. Determine the test statistic and calculate the $p$-value for the lower-tail test.
Under , since is large, by the Central Limit Theorem the test statistic is approximately standard normal:
Using a graphing calculator for a lower-tail test ():
3. State the statistical decision and interpret it in the context of the question.
Since the -value is greater than the significance level (), we do not reject .
There is insufficient evidence at the level of significance to conclude that customers spend less time in Jack's store than the national average. Therefore, Jack's suspicion is not valid.
Since the -value , we do not reject . There is insufficient evidence at the significance level to conclude that Jack's suspicion is valid.
11(d)
1. State the meaning of the significance level in the specific context of the question.
The 10% significance level is the probability of rejecting the null hypothesis () when it is in fact true. In context, this means there is a 0.1 (or 10%) probability of concluding that the population mean shopping time in Jack's store is less than 30 minutes, when in reality the mean shopping time is exactly 30 minutes.
There is a 10% probability of wrongly concluding that the mean shopping time of customers in Jack's store is less than 30 minutes, when the true mean is actually exactly 30 minutes.
11(e)
1. State the Central Limit Theorem justification based on the sample size
Since the sample size is , which is large (), the Central Limit Theorem states that the sample mean follows an approximately normal distribution.
Since the sample size is large (), by the Central Limit Theorem, the sample mean is approximately normally distributed.
11(f)
1. Deduce the effect of a larger sum of squares on the sample variance.
The unbiased estimate of the population variance is given by .
Since and remain unchanged, a larger will result in a larger value for .
2. Explain the effect on the test statistic and the final conclusion.
The test statistic is calculated using .
Since the sample mean is less than the population mean , the test statistic is negative.
A larger increases the denominator, making the test statistic less negative (i.e. its magnitude becomes smaller and it moves closer to 0).
Since the initial conclusion was to not reject (the original was not in the critical region), a less negative -value will also not fall in the critical region. Therefore, the conclusion remains unchanged.
No, the conclusion is not affected. A larger increases the sample variance, which in turn decreases the magnitude of the test statistic (bringing it closer to 0). Since the initial result did not reject , the new test statistic will still not fall in the critical region.
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