Section B: Statistics As part of SG50 celebrations, a local grassroots organization invited the residents of the neighbourhood to the screening of a film on the 1964 racial riots.

  1. (i)

    A news reporter wants to interview 15 people at the event venue to find out how the film has impacted them. Describe how a quota sample can be obtained in this context.

  2. (ii)

    Before the screening of the film, residents were asked to register at a counter, providing their personal particulars such as names, contact numbers and their ages. Their age profiles were as follows:

    Age groupbelow 21 years old21 - 35 years old36 - 50 years oldabove 50 years old
    Number of residents13019526065

    The organiser intends to collect feedback on the event based on the various age groups by contacting some of them through telephone after the event.

    Describe in context, how a representative random sample of size 30 can be obtained by the organizer. State a disadvantage of using this method as compared to using quota sampling (besides the need for sampling frame and profile information).

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Worked solution

5(i)

1. Describe the establishment of quotas based on a characteristic.

The reporter decides on a demographic characteristic (such as gender or age group) and divides the sample of 1515 people into specific quotas for each category.

2. Describe the non-random method of data collection.

He then approaches people at the event venue on a convenience basis (e.g., stopping people as they enter or leave) and interviews them until the required quota for each category is completely met.

Answer

The reporter chooses a specific characteristic (e.g., gender or age) and sets a quota for each category such that the total number of people to be interviewed is 1515. He then approaches and interviews people at the event venue based on convenience (e.g., as they walk past him), continuing until the quota for every category is filled.

5(ii)

1. Calculate the sample size to be selected from each age group (stratum) to ensure proportional representation.

Total number of residents =130+195+260+65=650= 130 + 195 + 260 + 65 = 650

Sampling fraction =30650= \frac{30}{650}

Number of residents to select from each age group:

  • Below 21 years old: 130×30650=6130 \times \frac{30}{650} = 6
  • 21 - 35 years old: 195×30650=9195 \times \frac{30}{650} = 9
  • 36 - 50 years old: 260×30650=12260 \times \frac{30}{650} = 12
  • Above 50 years old: 65×30650=365 \times \frac{30}{650} = 3

2. Describe the random selection procedure within each stratum.

Number the residents in each of the 4 age groups from 11 to NN, where NN is the number of residents in that group. For each group, use a random number generator to select the required number of unique random integers. The residents corresponding to these selected numbers will form the sample and be contacted through telephone.

3. State a disadvantage of this method compared to quota sampling.

A disadvantage is the problem of non-response (e.g., selected residents not picking up the phone or refusing to give feedback). Unlike quota sampling where an uncontactable person is simply replaced by the next available willing individual in that age group, stratified random sampling requires specific selected individuals to be chased up, which makes reaching the exact sample size of 30 difficult and time-consuming.

Answer

Sampling Procedure:
Group the residents into the 4 age groups. Calculate the proportional number of residents to sample from each group:

  • Below 21 years old: 6
  • 21 - 35 years old: 9
  • 36 - 50 years old: 12
  • Above 50 years old: 3

Number the residents within each respective group list. Using a random number generator, generate the required amount of unique random numbers for each group. Select the residents corresponding to the generated numbers and contact them via telephone.

Disadvantage:
If a selected resident is uncontactable or refuses to participate (non-response), they cannot be simply replaced without compromising the random sampling process. In quota sampling, an uncontactable person is easily replaced by finding the next available person until the quota is met.

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