In a city of 5 million people, the number of customers of a new company increases at a rate proportional to the number of people who are not its customers. The company determines that in order for its business to be profitable, it must have at least 1 million customers at any point in time. The company has 1 million customers at the end of the third year of operation, starting from a customer base of 0. Assume that the population remains unchanged at any point in time.
- (i)
State a differential equation involving and , where is the number of customers (in millions) and is the number of years from the time the company starts its operation. Hence show that , where is a constant to be determined.
- (ii)
Sketch the graph of against .
- (iii)
At the end of the 6th year of operation, the company has a customer base of 1.8 million. However, due to new competitors, the growth rate of its number of customers is now modelled by the equation
It is known that under this model, its number of customers would drop to 1.65 million at the end of the following year of operation.
Determine in which year the company's business will become unprofitable.
It won't just hand you the answer — it asks where you're stuck.How the checker works
Worked solution
11(i)
1. Formulate the differential equation from the problem situation.
Let be the number of customers (in millions) and be the time in years.
The total population is 5 million. The number of people who are not customers is .
Since the rate of increase is proportional to this number:
where is a constant of proportionality.
2. Solve the differential equation by separating variables.
Since , .
3. Use the initial condition to find $A$ and show the given equation.
The company starts with a customer base of 0, so when , .
Substituting back into the equation:
4. Determine the value of the constant $k$ using the customer base at the end of year 3.
When , .
11(ii)
1. Determine the starting point and long-term behaviour (asymptote) of the graph.
Given from part (i) with .
At the start of the operation, :
So the graph starts at the origin .
As , the term .
This indicates a horizontal asymptote at .
2. Identify the shape and sketch the required features.
The function represents an exponential growth model restricted to .
Since and , the curve is strictly increasing but at a decreasing rate (concave down).
The student should draw axes labelled and , mark the origin, draw the dashed asymptote , and sketch the concave-down curve rising from towards . The point given in the context can also be plotted for completeness.
[Graph sketch featuring:]
- Axes labelled (horizontal, for ) and (vertical).
- A continuous curve starting exactly from the origin .
- The curve increases monotonically in the first quadrant with a decreasing gradient (concave down).
- A dashed horizontal line at , clearly labelled as the asymptote.
- The curve approaches from below as .
- (Optional but recommended) The known point indicated on the curve.
11(iii)
1. Integrate the given second-order differential equation to find the general equation for $y$.
Integrating with respect to :
Integrating again with respect to :
2. Use the given initial conditions at $t=6$ and $t=7$ to determine the constants $c$ and $d$.
At the end of the 6th year (), :
At the end of the 7th year (), :
Subtracting (1) from (2):
Substituting into (1):
So, the model for the number of customers (for ) is:
3. Formulate an inequality to find when the business becomes unprofitable.
The business is profitable as long as . It becomes unprofitable when .
Dividing by (which flips the inequality sign):
4. Solve the quadratic inequality to find the critical value of $t$.
First, find the roots of using the quadratic formula:
Since the new model starts at , we take the root .
The inequality for gives:
5. Interpret the value of $t$ to state the specific year.
Since represents the number of years from the start, the 1st year is , the 2nd year is , and so on.
The time falls in the interval .
Therefore, the business will become unprofitable during the 10th year of operation.
10th year
AI analysis — may contain mistakes.
Worked this one out on paper? Snap your steps and Gigle's AI math checker will circle the step where it went wrong.
More questions on this topic
- 1The points on a curve satisfy the equations and …
- 2In a large town, the number of people infected by a particular virus days after the virus was first discovered is …
- 3Consider the second order differential equation where and are no…
- 4A freshly brewed cup of tea, initially at a temperature of , is left out to cool in a room with a room…
- 5In a large town, the number of people infected by a particular virus days after the virus was first discovered is …